CompleteClean© — cleaned the day you order.
Bad data kills campaigns before they start. Our proprietary CompleteClean process runs NCOA48, DPV coding, deceased suppression, and DNC scrubbing on every file — the day it ships, not the day it was last batched.
----- Why Data Hygiene Matters
Most campaigns fail on data quality, not strategy.
Our customers often come to us frustrated with outdated lists — records for consumers who have moved, businesses that have closed, or contacts that no longer exist. The culprit is almost always slow NCOA update cycles that can't keep pace with the rate of change in the real world.
CompleteClean© was built to solve this. We process every hygiene step the day your file is produced — not weekly, not monthly, not from a cached batch. When you receive a list from CML, you're receiving data that was cleaned that day.
What We Clean
Six hygiene processes applied to every file
We don't settle for the minimum. Every file goes through the full suite — because cutting one step to save time creates the exact problem our clients come to us to avoid.
NCOA48 Processing
National Change of Address processing with a 48-month lookback — applied the day your file is produced, ensuring the most current address data available.
Delivery Point Validation
100% DPV coding confirms every address in your file is a real, deliverable location — eliminating wasted postage on undeliverable mail pieces.
USPS Move Compliance
Full 95-day USPS Move Update compliance ensures your file meets postal service standards & qualifies for best available postage rates.
Do Not Call Scrubbing
Phone numbers are scrubbed against current Do Not Call databases — applied at the time of append, not from a static previous run.
Email Hygiene
Email addresses are validated and hygiene-processed the day of order so digital outreach starts with verified, current addresses not stale appends.
Deceased Suppression
Records are matched against deceased databases to suppress contacts who have passed — protecting your brand and reducing wasted spend.
The day-of-order difference
We run hygiene when it matters — not when it's convenient.
Most list companies batch-process their hygiene weekly or monthly. By the time a file reaches you, the address data could be weeks old. People move, businesses close, and records go stale faster than a monthly cycle can keep up with.
We run every hygiene process — NCOA, DPV, email validation, DNC scrubbing — on the day your file is produced. That's what "cleaned the day you order" means in practice. Not a marketing claim. A production standard.
CompleteClean© is also available as a stand-alone service
Every CML list ships with CompleteClean© applied. But if you have your own house file — a database of customers, donors, or prospects — we can run it through the same hygiene process and return it cleaner, more accurate, and more deliverable.
This is especially valuable before a major campaign launch, when the cost of wasted mail pieces on stale data far outweighs the cost of cleaning.
Postal hygieneNCOA48, DPV coding, and USPS Move Update compliance on your existing file. |
Email validationVerify and clean email addresses in your house database before your next digital campaign. |
DNC scrubbingScrub your phone file against current Do Not Call databases before any telemarketing outreach. |
B2B filteringIdentify and remove home-based business and consumer records from your business prospect file. |
Ready for data that actually delivers?
Whether you're ordering a new list or cleaning an existing one — we'll show you what CompleteClean© can do for your next campaign.