LIVING GREEN - HYBRID AUTO OWNERS
The Living Green database consists of socially conscious households that share a broad and common concern for the protection and improvement of the environment. They purchase goods and services that promote this philosophy. This segment contains Owners of Hybrid Automobiles. These vehicles combine a conventional propulsion system with a rechargeable energy storage system to provide better fuel efficiency. HEV's, as they are referred to, are viewed as a core segment of the future of the Auto market, given today's volatile oil rates. Many of these auto owners have purchased these vehicles because of their reduced air pollution emissions. This coincides with their view that society should work to reduce its carbon footprint. These consumers are an excellent audience for a multitude of offers incuding Natural and Organic products, Energy Efficiency savers, Environmental cause contributions and much more.
segments
| 2669706 | Total Universe / Universe Rate | $85.00/M |
| > Phones | + $15.00/M | |
| Non-Profit/Fundraising Rate | $75.00/M | |
| ------------------------------------------------- | ||
| 667427 | Email Deploy - Min. 7,500 + Setup/Suppression | $125.00/M |
| 667427 | Email Released | $175.00/M |
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description
The Living Green database consists of socially conscious households that share a broad and common concern for the protection and improvement of the environment. They purchase goods and services that promote this philosophy.
This segment contains Owners of Hybrid Automobiles. These vehicles combine a conventional propulsion system with a rechargeable energy storage system to provide better fuel efficiency. HEV's, as they are referred to, are viewed as a core segment of the future of the Auto market, given today's volatile oil rates.
Many of these auto owners have purchased these vehicles because of their reduced air pollution emissions. This coincides with their view that society should work to reduce its carbon footprint.
These consumers are an excellent audience for a multitude of offers incuding Natural and Organic products, Energy Efficiency savers, Environmental cause contributions and much more.
profile
| FUEL TYPE | ||
| Hybrid Engine | 267,673 | |
| Compressed Natural Gas | 16,121 | |
| Plug-In | 14,830 | |
| Lithium-Ion Battery | 46,375 | |
| Propane | 2,915 | |
| Gas/Electric Hybrid | 1,864,664 | |
| VEHICLE DETAILS(8.00/M) | ||
| AUTO MAKE | ||
| AUTO MODEL | ||
| AUTO MODEL YEAR | ||
| NUMBER OF VEHICLES OWNED | ||
| DRIVE TYPE | ||
| VEHICLE TYPE | ||
| DEMOGRAPHICS(5.00/M) | ||
| Age | ||
| Birth Month / Date $15/M | ||
| Gender | ||
| Marital Status | ||
| HH Income | ||
| Education | ||
| Occupation | ||
| Political Party $10/M | ||
| Ethnic Group $15/M | ||
| Language Spoken $15/M | ||
| Religion $15/M | ||
| Veteran $10/M | ||
| FAMILY(5.00/M) | ||
| Presence of Children | ||
| # of Children | ||
| # of Adults | ||
| Children by Age | ||
| Children by Gender | ||
| Generations in HH | ||
| Senior Adult in HH | ||
| Single Parent $10/M | ||
| PROPERTY(5.00/M) | ||
| Homeowner/Renter | ||
| Dwelling Type | ||
| Length of Residence $10/M | ||
| Home Value $10/M | ||
| Home Loan Amount $15/M | ||
| Home Swimming Pool $10/M | ||
| Home Sq. Ft. $10/M | ||
| Home Year Built $10/M | ||
| Vacation Home $10/M | ||
| CHARACTERISTICS | ||
| Green Living $10/M | ||
| Self Employed $20/M | ||
| Home Office $20/M | ||
| BUYER ACTIVITY(10.00/M) | ||
| Avg $/Order Online/Offline | ||
| Dollars Spent Online/Offline | ||
| Last Order Date Online/Offline | ||
| # of Orders Online/Offline | ||
| Mail Order/Catalog Buyer | ||
| Catalog Type Buyer | ||
| Mail Responder | ||
| Method of Payment | ||
| Purchases by Month | ||
| Retail Purchase Category | ||
| BUYER PRODUCT CATEGORY(10.00/M) | ||
| Mens/Womens Apparel | ||
| High End Appliances | ||
| Arts and Antiques | ||
| Automotive | ||
| Books | ||
| Childrens | ||
| Club Memberships | ||
| Collectibles | ||
| Crafts and Hobbies | ||
| Discount Merchandise | ||
| Fishing | ||
| Food and Beverage | ||
| Gardening | ||
| Health and Beauty | ||
| Home Furnishings | ||
| Home Office | ||
| Hunting | ||
| Jewelry | ||
| Military Memorabilia | ||
| Musical Instruments | ||
| Pets | ||
| Photography/Video | ||
| Sports and Leisure | ||
| Travel Packages and Products | ||
| Video and DVDs | ||
| FINANCIAL(10.00/M) | ||
| Personal Investments | ||
| Foreign Investments | ||
| Stocks and Bonds Investments | ||
| Active Investor $20/M | ||
| Property Investor $20/M | ||
| Net Worth $20/M | ||
| SPORTS INTEREST(10.00/M) | ||
| NASCAR / Auto Racing | ||
| Skiing | ||
| Baseball / Basketball / Football | ||
| Hockey / Soccer / Tennis | ||
| Memorabilia | ||
| DONOR(10.00/M) | ||
| Recent Donation | ||
| Mail Order Donor | ||
| Animal Welfare Causes | ||
| Arts and Cultural Causes | ||
| Childrens Causes | ||
| Environment/Wildlife Causes | ||
| Health Causes | ||
| Political Causes | ||
| Religious Causes | ||
| Veterans Causes | ||
| LIFESTYLE and HOBBIES(10.00/M) | ||
| Antiques | ||
| Apple/Mac Owner/User | ||
| Arts | ||
| Automotive Work | ||
| Aviation | ||
| Beauty and Cosmetics | ||
| Boat Owner | ||
| Camping/Hiking | ||
| Career Improvement | ||
| Childrens and Interests | ||
| Civic Activities/Charities | ||
| Collectibles | ||
| Cooking | ||
| Current Affairs/Politics | ||
| Equestrian | ||
| Games and Board/Computer/Video | ||
| Gardening | ||
| Grandchildren | ||
| History/Military/Veteran | ||
| Home Improvement | ||
| Avid Music Listener | ||
| Pets and Cat/Dog | ||
| Reading | ||
| Science/Space | ||
| Tobacco Smoker | ||
| HEALTH INTEREST(10.00/M) | ||
| Bicycling | ||
| Dieting/Weight Loss | ||
| Health/Natural Food | ||
| Physical/Aerobic Exercise | ||
| Running/Jogging Exercise | ||
| Walking for Exercise | ||
| TRAVEL INTEREST(10.00/M) | ||
| Cruise Vacations | ||
| Domestic Travel | ||
| International Travel | ||
| RV Travel | ||
selects
| FUEL TYPE | |
| VEHICLE DETAILS | $8.00/M |
| AUTO PURCHASE DETAILS | $10.00/M |
| DEMOGRAPHICS | $5.00/M |
| FAMILY | $5.00/M |
| PROPERTY | $5.00/M |
| CHARACTERISTICS | |
| BUYER ACTIVITY | $10.00/M |
| BUYER PRODUCT CATEGORY | $10.00/M |
| FINANCIAL | $10.00/M |
| SPORTS INTEREST | $10.00/M |
| DONOR | $10.00/M |
| LIFESTYLE and HOBBIES | $10.00/M |
| HEALTH INTEREST | $10.00/M |
| TRAVEL INTEREST | $10.00/M |
| GEO SELECT | $5.00/M |
| EMAIL MESSAGE SETUP | $100.00/F |
| EMAIL SUPPRESSION FILE | $200.00/F |