COMPLETE PURCHASING PROPENSITY
This comprehensive database consists of Consumers who are most likely to engage in specific purchasing behavior. Using behavioral survey data, lifestyle and demographic characteristics are analyzed to identify consumers with similar behavior patterns. Mailers are provided with the top one-fifth of the individuals that score high for a particular propensity. This results in mailers being able to target their campaigns to markets with the greatest number of prospects likely to respond much like the known survey group. Categories: Home Projects Charity/Give to Charity Internet Use/Access Internet using DSL/Make purchases online Recreation/Hobbies-Fish, Hunt, Golf Shopping Travel/Take a cruise/Buy travel services via the web Automotive/Buy a luxury vehicle/buy premium compact vehicles Investment/Finance-finance a new auto, home improvement loan, online trading Insurance-have whole life insurance policy
segments
| 24000000 | Total Universe / Universe Rate | $80.00/M |
| 13875000 | *Phones - All | + $10.00/M |
| 4080000 | *Phones - DNC Scrubbed | + $10.00/M |
| Fundraiser Rate | $75.00/M |
media type
source
geography
maintenance
data card maintenance
description
This comprehensive database consists of Consumers who are most likely to engage in specific purchasing behavior. Using behavioral survey data, lifestyle and demographic characteristics are analyzed to identify consumers with similar behavior patterns.
Mailers are provided with the top one-fifth of the individuals that score high for a particular propensity. This results in mailers being able to target their campaigns to markets with the greatest number of prospects likely to respond much like the known survey group.
Categories:
Home Projects
Charity/Give to Charity
Internet Use/Access Internet using DSL/Make purchases online
Recreation/Hobbies-Fish, Hunt, Golf
Shopping
Travel/Take a cruise/Buy travel services via the web
Automotive/Buy a luxury vehicle/buy premium compact vehicles
Investment/Finance-finance a new auto, home improvement loan, online trading
Insurance-have whole life insurance policy
profile
| DEMOGRAPHICS(5.00/M) | ||
| Age | ||
| Birth Month / Date $15/M | ||
| Gender | ||
| Marital Status | ||
| HH Income | ||
| Education | ||
| Occupation | ||
| Political Party $10/M | ||
| Ethnic Group $15/M | ||
| Language Spoken $15/M | ||
| Religion $15/M | ||
| Veteran $10/M | ||
| FAMILY(5.00/M) | ||
| Presence of Children | ||
| # of Children | ||
| # of Adults | ||
| Children by Age | ||
| Children by Gender | ||
| Generations in HH | ||
| Senior Adult in HH | ||
| Single Parent $10/M | ||
| PROPERTY(5.00/M) | ||
| Homeowner/Renter | ||
| Dwelling Type | ||
| Length of Residence $10/M | ||
| Home Value $10/M | ||
| Home Loan Amount $15/M | ||
| Home Swimming Pool $10/M | ||
| Home Sq. Ft. $10/M | ||
| Home Year Built $10/M | ||
| Vacation Home $10/M | ||
| CHARACTERISTICS | ||
| Green Living $10/M | ||
| Self Employed $20/M | ||
| Home Office $20/M | ||
| BUYER ACTIVITY(10.00/M) | ||
| Avg $/Order Online/Offline | ||
| Dollars Spent Online/Offline | ||
| Last Order Date Online/Offline | ||
| # of Orders Online/Offline | ||
| Mail Order/Catalog Buyer | ||
| Catalog Type Buyer | ||
| Mail Responder | ||
| Method of Payment | ||
| Purchases by Month | ||
| Retail Purchase Category | ||
| BUYER PRODUCT CATEGORY(10.00/M) | ||
| Mens/Womens Apparel | ||
| High End Appliances | ||
| Arts & Antiques | ||
| Automotive | ||
| Books | ||
| Childrens | ||
| Club Memberships | ||
| Collectibles | ||
| Crafts & Hobbies | ||
| Discount Merchandise | ||
| Fishing | ||
| Food & Beverage | ||
| Gardening | ||
| Health & Beauty | ||
| Home Furnishings | ||
| Home Office | ||
| Hunting | ||
| Jewelry | ||
| Military Memorabilia | ||
| Musical Instruments | ||
| Pets | ||
| Photography/Video | ||
| Sports & Leisure | ||
| Travel Packages & Products | ||
| Video & DVDs | ||
| FINANCIAL(10.00/M) | ||
| Personal Investments | ||
| Foreign Investments | ||
| Stocks & Bonds Investments | ||
| Active Investor $20/M | ||
| Property Investor $20/M | ||
| Net Worth $20/M | ||
| SPORTS INTEREST(10.00/M) | ||
| NASCAR / Auto Racing | ||
| Skiing | ||
| Baseball / Basketball / Football | ||
| Hockey / Soccer / Tennis | ||
| Memorabilia | ||
| DONOR(10.00/M) | ||
| Recent Donation | ||
| Mail Order Donor | ||
| Animal Welfare Causes | ||
| Arts & Cultural Causes | ||
| Childrens Causes | ||
| Environment/Wildlife Causes | ||
| Health Causes | ||
| Political Causes | ||
| Religious Causes | ||
| Veterans Causes | ||
| LIFESTYLE & HOBBIES(10.00/M) | ||
| Antiques | ||
| Apple/Mac Owner/User | ||
| Arts | ||
| Automotive Work | ||
| Aviation | ||
| Beauty & Cosmetics | ||
| Boat Owner | ||
| Camping/Hiking | ||
| Career Improvement | ||
| Childrens’ Interests | ||
| Civic Activities/Charities | ||
| Collectibles | ||
| Cooking | ||
| Current Affairs/Politics | ||
| Equestrian | ||
| Games – Board/Computer/Video | ||
| Gardening | ||
| Grandchildren | ||
| History/Military/Veteran | ||
| Home Improvement | ||
| Avid Music Listener | ||
| Pets – Cat/Dog | ||
| Reading | ||
| Science/Space | ||
| Tobacco Smoker | ||
| HEALTH INTEREST(10.00/M) | ||
| Bicycling | ||
| Dieting/Weight Loss | ||
| Health/Natural Food | ||
| Physical/Aerobic Exercise | ||
| Running/Jogging Exercise | ||
| Walking for Exercise | ||
| TRAVEL INTEREST(10.00/M) | ||
| Cruise Vacations | ||
| Domestic Travel | ||
| International Travel | ||
| RV Travel | ||
selects
| PHONE NUMBER | $10.00/M |
| DEMOGRAPHICS | $5.00/M |
| FAMILY | $5.00/M |
| PROPERTY | $5.00/M |
| CHARACTERISTICS | |
| BUYER ACTIVITY | $10.00/M |
| BUYER PRODUCT CATEGORY | $10.00/M |
| FINANCIAL | $10.00/M |
| SPORTS INTEREST | $10.00/M |
| DONOR | $10.00/M |
| LIFESTYLE & HOBBIES | $10.00/M |
| HEALTH INTEREST | $10.00/M |
| TRAVEL INTEREST | $10.00/M |
| GEO SELECT | $5.00/M |
| EMAIL MESSAGE SETUP | $100.00/F |
| EMAIL SUPPRESSION FILE | $200.00/F |