A Different Kind Of Company
We are the will do list company
Most list vendors pull a file and send it. We consult, refine, and build the right audience for your campaign — taking on the difficult, unusual requests that other vendors won't touch. That's what our clients come back for.
Since 2006, we've blurred the line between compiled and response data, layering over 400 demographic, lifestyle, and buying-activity selects onto every file we produce. The result is a list that behaves less like a directory and more like a targeted audience.
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CompleteClean© — cleaned the day you order.
Bad data kills campaigns before they start. Our proprietary CompleteClean process runs NCOA48, DPV coding, deceased suppression, and DNC scrubbing on every file — the day it ships, not the day it was last batched.
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CompleteClean©
Too many campaigns underperform not because of the wrong strategy, but because of bad data. Addresses move. People pass away. Records go stale. Our CompleteClean initiative sets the standard for data hygiene across everything we produce.
We don't batch-process hygiene weekly. Every file is cleaned the day you order it — so what you receive is current, not stale from last month's run.
✔️NCOA48 processed day of order
✔️ 100% DPV coded
✔️ USPS Move Update compliant
✔️ DNC scrubbed
✔️ Deceased suppression
✔️ Email validation
What sets us apart
Three things we invest in most
Everything we produce traces back to these three disciplines. Get any one of them wrong and the campaign underperforms. Get all three right and the list does real work.
Compile
Multi-source data aggregation
We aggregate contact data from licensing boards, public records, registries, and response files — evaluating which sources perform best by vertical, use case, and campaign type. Not all compiled data is equal, and we know the difference.
Clean
CompleteClean© hygiene
Every file goes through NCOA48 processing, 100% DPV coding, USPS Move Update compliance, and DNC scrubbing — applied the day your file ships, not batched from last week's run.
Select
Precise segmentation
With over 400 demographic, lifestyle, interest, and buying activity selects, we build targeting criteria that goes far beyond zip code and job title — finding the people most likely to respond to your specific offer.
Our team
The people behind the lists
Eric Woolf
Founder & Managing Partner
Over 35 years in the direct marketing industry with deep expertise in data compilation and B2B and B2C databases. Eric is the trusted resource our clients rely on for the difficult, unusual list requests other vendors won't touch.
ewoolf@completemailinglists.com
Direct: 914-771-3120
Felicia DiBuono
Director of Account Services
With over 35 years in direct marketing and at CML since 2008, Felicia manages every detail of each client's order from initial inquiry through final delivery. She's the person our clients rely on when it matters most.
fdibuono@completemailinglists.com
Direct: 914-771-3123
Emily Briody
VP Business Development
Emily brings decades of experience in data and direct marketing, helping brands from startups to established enterprises build the right data strategy — whether the goal is acquiring new customers, understanding existing ones, or both.
ebriody@completemailinglists.com
914-771-6640 Ext. 137
Kevin Clerkin
Account Manager & Lead Production Coordinator
Kevin joined CML in 2016 with 18 years of industry experience. He manages retail e-commerce data from automated content feeds to setup and maintenance, and coordinates all production across the team.
kclerkin@completemailinglists.com
914-771-6640 Ext. 308
Jennifer Keller
Account Manager
Jennifer ensures our data handling and processing systems are secure and current, protecting client information and maintaining the highest standards of data security across all accounts.
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Kay Cassidy
Administrative Assistant
Kay joined CML in 2007 and brings over 40 years of direct marketing experience. A Direct Marketing Club of NY Silver Apple Award winner, she manages data accuracy, financial operations, and keeps everything running smoothly.
Ready to build a better list?
Tell us about your campaign and we'll help you find the right audience, the right data, and the right approach — without the guesswork.
Or call us at (914) 771-6640